Q1–Q4 FY2026 · April 2025 — March 2026

CEAT South
GMB & VFN
Business Review

Prepared byHash Connect
DateApril 2026
Stores68 Stores · CEAT South
PeriodQ1 Apr–Jun · Q2 Jul–Sep · Q3 Oct–Dec · Q4 Jan–Mar
HASH CONNECT | CEAT South

Today's Agenda

Strategic review of GMB & VFN performance · CEAT South · Q1–Q4 FY26

01
All-Time Performance Overview
Cumulative GMB & VFN metrics from March 2025 to April 2026
02
GMB Views — Q1 vs Q2 vs Q3 vs Q4
Search views, Maps views, Total views comparison bar chart
03
GMB Actions — Q1 vs Q2 vs Q3 vs Q4
Calls, Directions, Website clicks and action-rate movement across FY26
04
VFN Call Analytics
Connected, missed, not connected and off-hours performance across Q1–Q4
05
Customer Reviews & Sentiment
Quarter-wise review volume, sentiment mix, negative highlights and response coverage
06
All Stores Performance
68-store insight table with click-through report cards, GMB, VFN & Review data
07
Profile Hygiene Check
GMB profile hygiene audit across 68 stores — same structure retained
08
Strategic Value Case
Evidence-backed commercial argument for continued GMB & VFN management
HASH CONNECT | CEAT South

All-Time GMB & VFN Overview

March 2025 to April 2026 · Cumulative performance across CEAT South

16,38,872
Total GMB Profile Views
Search + Maps · Desktop + Mobile
2,19,689
Total Actions Taken
Calls + Directions + Website clicks
13.4%
Overall Action Rate
Actions ÷ Views · consistent engagement
84,904
Total VFN Calls Received
Since 19 March 2025
46,972
VFN Calls Connected
55.3% all-time Answer Rate
22,653
VFN Calls Missed
26.7% miss rate · immediate attention needed
8,38,719
Maps — Mobile
51% of total views
6,72,702
Search — Mobile
41% of total views
1,45,105
Direction Requests
Store visits driven digitally
70,324
GMB Phone Calls
Direct intent via listing
92% of all views are mobile
CEAT South customers find stores on their phone. Every unresponsive listing or missed call is a lost purchase decision made in real time.
HASH CONNECT | CEAT SouthSource: GMB Insights + VFN Reports · Hash Connect · All-time block retained as requested
01
Section 01

GMB
Performance

Q1 vs Q2 vs Q3 vs Q4 — Search Views, Maps Views, Total Views, Actions · 68 stores · Source verified

HASH CONNECT | CEAT South

GMB Views — Q1 vs Q2 vs Q3 vs Q4

X-axis: Search Views · Maps Views · Total Views  |  Comparison across FY26 quarters · 68 stores · all values from source file

5,13,406
Total Views Q1
Apr–Jun 2025
3,03,594
Total Views Q2
▼ −40.9% vs Q1
3,20,253
Total Views Q3
▲ +5.5% vs Q2
3,05,093
Total Views Q4
▼ −4.7% vs Q3
View TypeQ1Q2Q3Q4
Search Views1,71,5821,82,1752,05,2961,60,655
Maps Views3,41,8241,21,4191,14,9571,44,438
Total Views5,13,4063,03,5943,20,2533,05,093
FY26 visibility remained strong across four quarters
Q1 produced the highest view volume at 5,13,406, while Q4 retained 3,05,093 views with stronger Maps contribution than Q3.
Maps views recovered in Q4
Maps views moved from 1,14,957 in Q3 to 1,44,438 in Q4, indicating stronger local navigation intent in the closing quarter.
Search Views · Maps Views · Total Views — Q1 vs Q2 vs Q3 vs Q4
Click to expand
HASH CONNECT | CEAT SouthSource: GMB Data March 2025 - March 2026.xlsx · 68 stores · Q1–Q4 FY26

GMB Actions — Q1 vs Q2 vs Q3 vs Q4

Calls · Directions · Website clicks · Total Actions · Action Rate · all values from source file

Action TypeQ1 Apr–JunQ2 Jul–SepQ3 Oct–DecQ4 Jan–Mar
Phone Calls (GMB)15,73417,13316,78216,534
Direction Requests45,08629,02928,04329,884
Website Clicks1,1159768221,060
Total Actions61,93547,13845,64747,478
Action Rate12.06%15.53%14.25%15.56%
61,935
Q1 Actions
Highest quarter
47,138
Q2 Actions
45,647
Q3 Actions
47,478
Q4 Actions
▲ +4.0% vs Q3
Q4 actions improved despite lower views
Total actions increased +4.0% from Q3 to Q4, and action rate improved from 14.25% to 15.56%.
FY26 generated 2,02,198 GMB actions
Calls, direction requests and website clicks together created a consistent digital-to-store intent pipeline across all four quarters.
Calls · Directions · Website Clicks · Total Actions — Q1 vs Q2 vs Q3 vs Q4
Click to expand
HASH CONNECT | CEAT SouthSource: GMB Data March 2025 - March 2026.xlsx · 68 stores · Q1–Q4 FY26
02
Section 02

VFN Call
Analytics

Q1 vs Q2 vs Q3 vs Q4 · Connected · Missed · Not Connected · Off-Hours · 68-store report table uses matched GMB stores

HASH CONNECT | CEAT South

VFN Call Performance — Q1 vs Q2 vs Q3 vs Q4

Call volume peaked in Q4 at 23,593; Answer Rate dropped from 59.5% in Q3 to 51.3% in Q4

17,205
Q1 VFN Calls
Answer Rate 56.3%
18,165
Q2 VFN Calls
Answer Rate 54.8%
20,717
Q3 VFN Calls
Answer Rate 59.5%
23,593
Q4 VFN Calls
−8.2 pp vs Q3
Call StatusQ1Q2Q3Q4
Connected9,6949,96312,32612,110
Missed4,3714,9904,7217,392
Not Connected1,4291,6411,8132,075
Off-Hours1,7111,5711,8571,989
Total Calls17,20518,16520,71723,593
Answer Rate56.3%54.8%59.5%51.3%
21,474
FY26 Total Missed Calls
Q1–Q4 combined · callback protocol required
7,128
FY26 Off-Hours Calls
Convertible via WhatsApp / IVR
Q4 had the highest VFN call volume and highest missed-call count
Inbound demand grew in Q4, but store response discipline needs tighter follow-up to prevent warm leads from leaking.
Connected · Missed · Not Connected · Off-Hours · Total — Q1 vs Q2 vs Q3 vs Q4
Click to expand
HASH CONNECT | CEAT SouthSource: VFN Data March 2025 - March 2026.xlsx · 68-store table mapped from GMB list · Q1–Q4 FY26
03
Section 03

Customer
Reviews

Sentiment analysis · Negative review themes · Store-level issue concentration · Q1–Q4 FY26 · April 2026 reviews excluded

HASH CONNECT | CEAT South

Reviews & Sentiment — Q1 vs Q2 vs Q3 vs Q4

2,787 reviews managed · 100% response rate · 96.7% positive overall

616
Q1 Reviews
Apr–Jun 2025
749
Q2 Reviews
Jul–Sep 2025
756
Q3 Reviews
Oct–Dec 2025
666
Q4 Reviews
Jan–Mar 2026
SentimentQ1Q2Q3Q4
Positive Reviews596723731644
Negative Reviews14232121
Neutral Reviews6341
Total Reviews616749756666
Avg. Rating4.874.854.844.83
96.7% positive sentiment with full response coverage
Across FY26, 2,694 of 2,787 reviews were positive and all recorded reviews had response coverage.
79 negative reviews need theme-level learning
Negative review themes include service experience, pricing concerns, availability, warranty/claim issues and call/store response experience.
Negative Review Highlights · Q1–Q4 FY26
CEAT Shoppe - Wheels Pitshop, TC Road, Thalassery
★☆☆☆☆
"(Translated by Google) One of the worst customer service experiences I have ever had. I have filed a complaint about a Ceat tire that was so damaged that it..."
Negative Review
CEAT Shoppe - Tyre Xpert, Sreekaryam, Thiruvananthapuram
★☆☆☆☆
"(Translated by Google) I called yesterday and asked for the price of the tires, so I went here this afternoon. When I went to the shop, they quoted me Rs. 20..."
Negative Review
CEAT Shoppe - MKTYRES, MVP Colony, Visakhapatnam
★☆☆☆☆
"I visited your CEAT Shoppe to replace the rear tyre on my Ola S1 Pro Gen 2 and paid fitment charges for the installation. After the tyre change, the rear dis..."
Negative Review
CEAT Shoppe - Varman Tyres, Bommanahalli, Bangalore
★☆☆☆☆
"Fraud shop beware. Ceat dealership, shame. Went to this shop for wheel balancing and allignment. The wheel balancing machine shows 0 weight to be added for a..."
Negative Review
HASH CONNECT | CEAT SouthSource: Review Data March 2025 - March 2026.xlsx · April 2026 excluded · Q1–Q4 FY26
04
Section 04

Store
Performance

All 68 stores · Q1–Q4 performance table · Click any row for individual store report card

HASH CONNECT | CEAT South

All Stores Performance - From April 2025 - March 2026

Client-facing store insight table · visibility, action conversion, full-year answer rate and reviews

SAP Code Store Name City, State Total GMB Views Total GMB Actions Action Rate Total VFN Calls Full Year Answer Rate Review Rating
Click any store row to open the right-side report card
The table now highlights business-relevant insights. Click any row to open a store-level report card with Q1, Q2, Q3 and Q4 GMB, VFN and review performance.
HASH CONNECT | CEAT SouthSource: GMB + VFN + Review data · 68 stores · Q1–Q4 FY26

GMB Profile Hygiene — All 68 Stores

GMB-only checks · Data verified from source · Q3–Q4 FY26 · Highlights our proactive maintenance work

544
Total GMB Checks Run
8 fields × 68 stores · fully audited
98.3%
GMB Compliance Rate
535 of 544 checks passed or corrected
11
Fields Proactively Corrected
Issues found & fixed by Hash Connect
59
Stores — 100% GMB Clean
All 8 GMB checks fully passing
What We Fixed — GMB Only
📍
Map Pin Accuracy
All 68 stores verified correct · zero errors
68/68 ✓
🏬
Store Address
All 68 stores verified correct · zero errors
68/68 ✓
📝
Business Description
All 68 stores have description added
68/68 ✓
🔗
Website URL
2 stores corrected by us · 66 already correct
68/68 ✓
🕐
Business Hours
3 stores corrected by us · 65 already correct
68/68 ✓
📞
Phone Number
1 corrected by us
68/68
GMB Outstanding Items
GMB Check Point Status Stores
Storefront Image In Progress 4
Interior Image In Progress 4
Phone Number Fix Needed 1
Website URL Resolved 2 ✓
Business Hours Resolved 3 ✓
Map Pin · Address · Description All Clear 68/68 ✓
11 GMB fields corrected proactively — stores never went live with wrong data
Every correction was made before it could impact customer discovery or trust. This is the value of active GMB management.
Storefront & interior images — 8 stores pending, 4 already corrected by us
We had requested the required images for 4 stores earlier, we are yet to receive them. Image upload is the single highest-impact remaining action.
HASH CONNECT | CEAT South Source: CEAT_hygiene_check.xlsx · GMB fields only · 68 stores · styling retained

Strategic Value Case

Evidence-backed commercial argument  ·  Q1 Apr–Jun 2025 – Q4 Jan–Mar 2026

✅
#1   Active Management Impact
What the engagement has delivered across FY26
2,787 reviews managed with 100% response rate
79 negative reviews identified and handled for service learning
Q4 GMB actions grew +4.0% vs Q3 despite lower views
FY26 generated 2,02,198 GMB actions from 14,42,346 profile views
📞
#2   VFN Call Performance Gaps
Operational metrics from source VFN data
FY26 combined: 21,474 missed calls across Q1–Q4
Q4 call volume reached 23,593, the highest quarter in the period
Answer Rate moved from 59.5% in Q3 to 51.3% in Q4
7,128 off-hours calls across FY26 — convertible demand via WhatsApp / IVR callback
🎯
Recommended Actions — Next 90 Days
Prioritised by commercial impact
Standardise review collection to protect positive review volume and store trust signals
Implement VFN call-back protocol at stores with consistently high missed-call counts
Use Q4 call gaps to identify stores needing staff training, call routing correction
or call-handling follow-up

🏆
Proven Business Value
Measured outcomes from Q1–Q4
2,02,198 total GMB lead actions generated across FY26
Q4 action rate reached 15.56%, higher than Q3 at 14.25%
Maps views improved from 1,14,957 in Q3 to 1,44,438 in Q4
VFN calls grew +13.9% from Q3 to Q4, showing stronger inbound demand
HASH CONNECT | CEAT SouthAll figures verified from GMB + VFN + Review source files · Q1–Q4 FY26
CEAT South  ·  GMB & VFN Review  ·  Q1–Q4 FY26

The data
is clear.

14,42,346 GMB profile views across Q1–Q4 FY26.
2,02,198 GMB actions generated across the full year.
21,474 missed VFN calls and 7,128 off-hours calls need stronger callback discipline.
2,787 reviews managed with 100% response coverage and 96.7% positive sentiment.

Every insight in this report exists because we were watching.

Prepared by Hash Connect  ·  April 2026  · 
Store Report Card
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